Facebook made a huge change this week that now allows you to login to your facebook fan page and act as that user while you go about your business on Facebook.

Really, this is one of two major changes Facebook has ever done; the other being the comment notification change.

Also, the new Facebook page layout has disrupted the flow of traditional “IM” Facebook page templates, so if you made any mods to your page you should check it out to see if it still works.

I think this new change is incredibly powerful from a market leadership point of view. Because the notifications, and interactions that you get to do now with your fans is totally seamless. It just works better.

I have some really exciting changes that I’m going to do on my Facebook page in the coming weeks and I invite you to come along for the ride.

Just like my page and keep checking the blog for all the news about this stuff. – “See what I did there, I got you to like my page ;-)”

And no this is not part of any secret launch or anything weird like that.

Just good ol’ fashion content to help you along.

Facebook is a part of the plan for my niche businesses, and websites this year. It should be a part of yours too.

The reality is it is getting pretty noisy on Facebook lately because everybody is promoting it. So, you really have to be super cool to your fans, and your customers if you want them to stick around and get to know and your company/brand.

I think there will come a time where Facebook is no longer the coolest kid on the block, but for now this platform is where your customers are. And because of that, that is where you need to be.

Talk soon,
Mark

P.S. Be sure to like me and come along for the ride.