“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer
Today at the store, we had not one, not two, but three repeat customers come through our doors. They were greeted like family.
Just like they should be.
And the sales we’re good.
It didn’t happen by magic or some kinda voodoo.
It happened by showing up… Every single day.
You must focus on what is absolutely critical to your business. If you a blogger spending that 30 minutes a day to flush out a blog post is key to your success. A realtor paycheck is directly related to how many lead gen activities you do. In retail keeping the door open is vital.
Am I saying it has to be you ringing the register. No.
What I’m saying is to step back sometimes and see if what you’re working on is really moving your business forward.
In Mastering the Rockefeller Habits (A fantastic book by the way) the author talks about how just doing 1 thing that keeps your business moving forward has a dramatic impact by the end of the year. Think about it. 365 things that are absolutely nagging you about your business will be fixed one year from now if you implement this.
But, you must show up to do them.
In the store next to me, it has closed 4 and opened 5 times since we started our business.
The people who ran those businesses didn’t show up. They are no longer there.
That is the consequence of not showing up in the retail business.
Another, more positive example is a wholesale supplier that updates their website everyday with at least 2 dozen new products. Clearly that doesn’t work in every industry. Imagine if you were Net Jets, introducing a new program everyday would be really strange if not corporate suicide. But, you get my point. You have to do the most important thing in your business everyday.
Today, was a good day for the business. Tomorrow? Who knows.
But, at least I’ll be there to find out.
I wanted to start this week off school with a new feature that I’ll be doing on Sunday. It’s called Sunday Links (for lack of a better name) and it will feature 3 of the best articles that I have come across this week.
Here they are…
The Billion Dollar Smart Cover via Asymco.com
“It gives an insight on how an up sell can be inhernetly designed in an offer. I was walking around Downtown Disney and they not but three different up sells right at the register. This is what the corporate is doing to increase their margins. Also, the last line is really compelling but a very good point.”
JetPack for WordPress
“Matt Mullenweg talks about his vision of WordPress JetPack which is a plugin that brings the best features of WP.com to the self hosted version. This are some really cool features in the plugin bundle and it will replace several plugin installs in just one big ol’ pack. Now where is Rocket Man when I need him.”
10 Tips on Adding Content Marketing to Your Mix
“In this post I talked about how adding content to your eCommerce store is a surefire way to get a boost of rankings in the search engines so, here is a good checklist to think about when adding content to your site.”
That will do it for this week’s edition of Sunday Links, enjoy your Sunday.
Google once again made this announcement today indicating that there will be a significant change in their algorithm which will affect approximately 11% of the search results.
Whenever Google makes a change like this site owners take notice. Important to note: If you own a local small business the majority of these change will not affect you primarily because when someones types your company name and or the service you provide then “generally” you site in your local area is the most relevant. So it will show near the top of the pages.
Obviously there are ton of factors that go into ranking a page in Google but it seems it all comes back to relevance. Keep that in mind as you tackle the SEO of your site.
I have not seen any significant changes in my sites as of yet. Most of the pages are basically where they were before the change.
One thing I have noticed is some of eZine articles and squidoo lenses are not being ranked as well.
Also, I have noticed some of the Hub Pages links not ranking as high, going from position 4 down to position 33.
For some bizarre reasons eHow and Wikihow has not been affected. But, the other article/how to sites have been. Google seems to have labeled those sites as “spammy” or certainly less relevant for folks who are searching the internet.
Regular websites (html, WordPress, etc) has not changed in the serps. Even my 1 page sales letters seem to be totally unaffected.
I am still looking into this, and what it all means. If I find anything else going on, especially if it impacts eCommerce sites I will let you know.
Are you guys seeing the same results? Leave your comments below.