Video

Swim To Leave A Triangle

I’ve been finding inspiration from ‘top’ chef videos. These are people who are so passionate for their craft and their business that they transcend the ‘stars’, transcend their employees, they even transcend food. They find essential human truths that are concealed in the vagaries of mankind. The combination of their observations has been inspiring and impactful on how I’m looking at business, and frankly, life right now. Looking outside the industry you are currently in can provide immense insights that can conversely be applied to your industry. This video, is a great example.

New Facebook Page Change

Facebook made a huge change this week that now allows you to login to your facebook fan page and act as that user while you go about your business on Facebook.

Really, this is one of two major changes Facebook has ever done; the other being the comment notification change.

Also, the new Facebook page layout has disrupted the flow of traditional “IM” Facebook page templates, so if you made any mods to your page you should check it out to see if it still works.

I think this new change is incredibly powerful from a market leadership point of view. Because the notifications, and interactions that you get to do now with your fans is totally seamless. It just works better.

I have some really exciting changes that I’m going to do on my Facebook page in the coming weeks and I invite you to come along for the ride.

Just like my page and keep checking the blog for all the news about this stuff. – “See what I did there, I got you to like my page ;-)”

And no this is not part of any secret launch or anything weird like that.

Just good ol’ fashion content to help you along.

Facebook is a part of the plan for my niche businesses, and websites this year. It should be a part of yours too.

The reality is it is getting pretty noisy on Facebook lately because everybody is promoting it. So, you really have to be super cool to your fans, and your customers if you want them to stick around and get to know and your company/brand.

I think there will come a time where Facebook is no longer the coolest kid on the block, but for now this platform is where your customers are. And because of that, that is where you need to be.

Talk soon,
Mark

P.S. Be sure to like me and come along for the ride.

Micro Niche PDF Download

I was putting together a presentation about Niche Marketing for my friend Dan Stojadinovic Hypefree boot camp this weekend and I found this presentation that I spoke on about a year ago.

Now before you say… “You don’t expect me to read your year old e-book?”

Hear me out.

95% of the stuff in there is highly relevant even to this day.

The only thing I would change is more emphasis on YouTube videos. I am generating a lot of traffic from YouTube vids right now. You can expect a blog post about that shortly.

It’s all about the fundamentals, and there are some key tips in there.

Especially if you have just heard me speak over the weekend a lot of the information in there should make a lot of sense.

If not, use it as a jump off point to further your education. Either way it is yours totally free.

You can download it below…

Download the Micro Niche presentation handout.

Hope you enjoy it, and if you like it just tweet or share it along.

Thanks,
Mark

Engage Your Customers Even At Trade Shows.

In case you guys don’t know this, my family is in the retail business. We have a couple of stores over on the beach, and it’s something that we’ve all worked on over the past 9 or so years.

Around the start of the year, and then again around Late Summer some industry trade shows are held in Florida and that is where we get to see some of the latest products for season, talk with reps, order merchandise, etc.

Without fail there are always some obnoxious reps, reps that couldn’t give-a-crap, reps that follow you around the booth all stoic, and the list goes on and on and on.

Basically, I wonder why they are there.

Why would I give them my business?

However, this year the utter lack of caring and rudeness became more apparent to me since reading the wonderful book Un-Marketing by Scott Stratton. A part of his book is on this very topic. It is a great read, and the guy clearly “gets it”. You should buy it off Amazon or better yet your local book store.

But, amongst all the epic fails there manages to be some guy or gal that engages with me (the customer) on a level that is on a different plane. They shine the most amazing bursts of ethereal light, that sometimes you question is this really happening. And after the initial shock, you quickly get over it and talk some business.

So, it got me thinking. What sets these individuals apart from the pack? I settled on this…

They actually want your business. They act like they want to be there, they don’t just “show up”. They are willing to go that extra mile so to speak, and for that they are rewarded with my business.

Let me clarify something here.

Their product has to be a Rock Star. If it’s not… No matter how nice they are to me they’re still not getting my business. Because at the end of the day I still have to put money in the bank.

But, there are probably a lot of really good products out there.

The ones that get my business will be from the folks who care enough to engage.

If you are just starting a business, or are already out there in the marketplace. Think of how you can engage your prospects, clients, and customers in a way that will rock their socks off.

Today, there was this one company that did everything right.

The owner and the guy working the booth really left an impression. He was attentive, his product was attractive, prices are reasonable, cared enough to listen, cared enough to ask questions, told me about his product lines, payment and order taking was a breeze. It just worked. Guess what? Out of 140 booths I stopped by today he was the only booth that got my business. (The other I might get later, I might not. Most of them won’t even follow up with so I will probably end up forgetting they exist.)

Here’s another fact. That was the only person who engaged me.

There are some awesome ways to engage your customers at trade shows.

Here are some tips to do that…

  • Look them in the eye.
  • Listen to what they have to say. Don’t just hear.
  • Care enough to ask them about there own business, or store.
  • Explain your products clearly, with passion.
  • Don’t sell crap. Sell quality things with a real potential for both parties to make a profit.
  • Don’t sell everywhere, to everyone. (This is very important to specialty retail stores like ours, it gives that exclusivity and feeling of protection.)
  • Don’t sit on a chair in the corner on a laptop. Stand up and be attentive.
  • Talk with them, show them around, and make them feel welcomed.
  • Engage.

At the end of the day, why come all the down to Florida to talk on your cell phone and not talk to potential customers that are there standing in front of your booth. That is why you bought the booth, setup space, and are taking time on the weekends! You want more business!

So, I hope you can take some of the tips and find a space for them in your business. If you are already engaging; great. Because with the internet, and some very savvy entrepreneurs out there that are changing the way customers buy things. Companies that do not keep up with the times will become extinct like all things that don’t evolve.

If you want my business, you have to engage me.

– Mark