In case you haven’t heard Google has changed their algorithm last week.
What this means is they are negatively impacting sites that copy, retweet, steal, or paraphrase content in their SERPS.
They want the emphasis placed on original quality content.
“Man, we’ve heard that before…”
But, Mark you say. Hasn’t this change been here all along? Sort of.
(Really) Brief history lesson.
There are a lot of sites that use content clusters, scrapers, autobloggers, etc to game the Google system using paraphrasing. Period. (Do these still work? Google can’t catch them all.)
Google new algorithm wants to improve the relevancy to the end users. So, they want original content to the top of the SERPS.
What you can do to roll with he punches for your eCommerce store?
The truth is if you are not selling info, there is not a whole lot of change in the buy low sell high market of making a living online.
But to get a leg up on your competition here are 7 things you can do to combat this new change from the Google.
1 – Write Original Descriptions for Your Products.
2 – Create a video for each product. 30 to 90 sec in length.
3 – Update your company blog with relevant information that relates to the product you are selling.
4 – Take original high quality photos of your product.
5 – Create a PDF buyer’s guide for your product categories.
6 – Sell a story. Talk about the story where you received your product.
7 – Be transparent with your stats etc. Top 10 lists every new product updates etc.
The important takeaway from all of this is you have to be actively working on your website to get it climb in the Google rankings. There is no magic pill or SEO tactic that is going to bestow instant rankings in Google. You have to do it everyday. If you are not “showing up” to your business everyday than you can’t expect stellar results. Don’t take my word for it. Look around your industry,who are the ones that are really making it? You know who they are. I guarantee you they “show up” everyday.